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The World Wide Web is a large set of interlinked hypertext documents accessible via the Internet. With the advanced development of broadband network,
personal computers and mobile devices, the World Wide Web becomes easy accessible across regions and borders at almost anywhere and anytime.
Thus creating huge business marketing opportunity across the globe.
Understanding the key elements of how the Internet works and how it relates to your business is crucially important as the Internet is able create
more business opportunity and support marketing strategy more effectively.
In Etanaru Newsletter, you can find out more upcoming news, events and information about the World Wide Web.
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| March 15, 2009 12:11 PM |
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Submitting your webpage link to search engines will not guarantee top placement for you in any search engines, however it will only
increase your chances to be included in the relevant results. The only way to keep your website at a proper place of search results is
providing content that people are both interested in and are looking for. Beside that, the webpages must have proper meta tag which shows
relevant information such as keywords and description of your page, which can optimize the chances to rank better in any search engines.
Search engines follow certain methods, rules and algorithm to determine the relevancy when confronted with hundreds of millions of web pages to sort through.
How a particular search engine's algorithm works is a closely-kept trade secret.
However we can follow certain rules & guides when hosting our webpages to get better relevancy rank in most search engines.
- Global Link Popularity of Site
Try to exchange links with other relevant websites to get more traffics.
- External Links to Low Quality Sites
Avoid linking your webpages to external low quality websites.
- Quality of The Document Content
Higher quality and interesting contents will attract more people to read & brings more traffics.
- Keywords Used in Title Tag & Keywords
Put only relevant title tag and keywords which appear in yout webpage, allows the search engine to verify and rank your webpage in higher relevancy.
- Web Server Accessibility
Beaware when selecting the vendor for your domain server. Try to compare the packages and price offered from different vendors.
Check the reputation & quality of services provided by vendors before you make decision.
Search engines will ban webpages with low accessibility.
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| May 31, 2009 10:40 PM |
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The design plays an important role in the World Wide Web.
An effective and good web design will make the contents more interesting and comfortable to read.
- Colors
The colors and combination of colors should match with the theme.
Colors used should be easy for eyes. Visitors may leave your webpage quickly if they are not comfortable with the colors.
- Contents
The contents should be well organized and easier to read.
- Navigation
The navigation between the pages should be clear and easy.
The navigation should be clear enough so that visitors would know where they are and which button to click to the page they are looking for.
The number of "clicks" should be kept as minimum as possible.
- Graphics
Each page should have some graphics which are related to the contents.
- Compatibility
Each visitor may use different models of notebooks or computers to view the webpage. They may also use different browsers and different
resolution screen. One size does not fit all, however the webpages designed should be flexible enough to fit most of the resolution and browsers.
- Readability
Make sure the text is not too small or not too big and with correct spelling and grammer.
- Contrast
If the background is black color, then the text should be white color. This will bring out the content and easier to read.
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